E loketse hoqalaho projeke ea hau e latelang ea lebenkele?
Li-Supermarket Giants of Australia : Mekhoa, Litlhahiso, le Baetapele ba Limmaraka
Australia, e leng naha ea botšelela ho tse kholo ka ho fetisisa lefatšeng, e fetohile lebone la batho ba hlahelletsengmefutaka lebaka la maemo a eona a khoebo a matle le baahi ba maemo a holimo.Sena se bile joalo haholo-holo lekaleng la korosari, moo lihlahisoa li ntseng li hola haholo ka lebaka la menyetla ea naha ea 'maraka e ts'episang.
Naheng ea Australia, tlholisano har'a lihlahisoa tse tsebahalang ho pholletsa le li-niches tse fapaneng e ntse e eketseha, e fokotsa lekhalo la 'maraka ka nepo.Sena se etsa hore ho be le tikoloho eo ho eona feela thepa le litšebeletso tsa boleng bo holimo li lekaneng bareki ba Maaustralia, ba thabelang mefuta e mengata ea khetho.Bongata bona ba likhetho bo fa batho ba moo matla a ho khetha feela se lumellanang hantle le seo ba se ratang, se kenyang letsoho mafapheng a atlehileng a mabenkele le korosari.
Ho tloha lisuphamaketeng tsa maemo a holimo tsa Australia tse fanang ka boiphihlelo ba ho reka ka mokhoa o hlakileng ho ea ho limmaraka tsa lehae tse lumellanang le tekanyetso, boleng bo lula bo sa thekesele, ho netefatsa hore litlhoko tsohle tsa korosari li fihlelleha ka maemo a holimo.
Hore na o batla mabenkele a matle ka ho fetesisa a Australia kapa boleng bo holimo ba chelete, sengoloa sena se fana ka lintlha tsohle tsa bohlokoa tse hlokahalang ho sheba libaka tse fapaneng tsa mabenkele a Australia.
Boemo ba Li-Supermarket tsa Australia ka 2023
Ka 2023, sebaka sa mabenkele sa Australia se bonts'a mabenkele a 2,186 a korosari, a bonts'ang phokotseho e nyane ea 0.7% ho tloha selemong se fetileng.Phokotso ena e poteletseng e totobatsa tlholisano ea 'maraka oa mabenkele ha mabenkele a ikamahanya le litlhoko tse ntseng li tsoela pele tsa bareki.
Boiphihlelo bo Ikhethileng ba Supermarket bo Tlase
Mabenkele a maholo a Australia a fana ka boiphihlelo bo ikhethang ba ho reka, bo ba khethollang ho balekane ba bona ba lefats'e.Mefuta e meholo ea mabenkele e etselitsoe ho hlokomela litlhoko tsohle tse lebelletsoeng mabenkeleng, ho fana ka leeto le felletseng la ho reka tlas'a marulelo a le mong.
1. Boteng ba Naha:
Ka liketane tse phatlalalitsoeng ho pholletsa le naha, lisuphamakete li fumaneha ka nepo ho sebeletsa lichaba tse fapaneng.Mekhatlo ena e sebelisa mekhoa e tsoetseng pele ho sireletsa thepa ea bona, ho fokotsa ka nepo liketsahalo tsa bosholu ba mabenkele.
2. Mehato e tsitsitseng ea ho reka:
Mabenkele a mangata a Australia a arabetse mathata a tikoloho ka ho fana ka libaka tse khethiloeng hore bareki ba siee mekotla e meng ea ho reka.Morero ona o khothaletsa bareki ho sebelisa mekotla hape le ho e lata leetong la bona le tlang, e le ho bonts'a boitlamo ba ho tšoarella.
3. Phapang ea Lihlahisoa:
Phapang ea litso tsa Australia e susumelitse mabenkele a maholo ho boloka mefuta e mengata ea lihlahisoa.Sena se lebisitse tlholisanong e matla, ho khothaletsa barekisi ho fapanyetsana linyehelo tsa bona.Hona joale e se e le ntho e tloaelehileng ho fumana mefuta e mengata ea lihlahisoa ho tloha ho thepa ea ntlo le lisebelisoa tsa elektroniki ho ea ho liaparo le korosari tlas'a marulelo a le mong, ho bonts'a maemo a macha bakeng sa mabenkele a Australia.
4. Likhetho tsa Lehae:
Maaustralia a tsebahala ka tatso ea bona ea temoho le tlhoko ea boleng.Sena se susumelitse khetho ea lihlahisoa tse fumanehang mabenkeleng a maholo, ho netefatsa hore ho na le mefuta e mengata ea lintho tsa boleng bo holimo le tse ipiletsang.
Ho Amohela Mehla ea Dijithale ho Mabenkele a Lijo
Phetoho e lebisang ho litharollo tsa dijithale e se e totobala haholoanyane kamabenkele a maholoho sebelisa marang-rang ho fihlela bareki ba bona.Ho tsamaea liphasejeng tse phetheselang kapa ho sebetsana le sephethephethe ho ka tšosa batho ba bangata, e leng moo mekhoa ea korosari e hlahang teng.Australia, mabenkele a maholo a kang Tesco le Morrisons, esita le mabenkele a khethehileng a kang Iceland, a fana ka boiketlo ba ho beleha lapeng.Ts'ebeletso ena e atolohela likhoebong tse fumanehang marang-rang feela tsa korosari, tse iketselitseng sebaka se setle 'marakeng.Boteng ba thomello ea marang-rang, leha ho le joalo, bo susumetsoa ke sebaka sa libaka, 'me libaka tse ling li na le likhetho tse ngata ho feta tse ling.
Litšebeletso tsa Kit ea Lijo:Mokhoa o mong o hlahang Australia ke ho tuma ha lik'hamphani tsa lijo.Litšebeletso tsena li fana ka lisebelisoa tse arotsoeng esale pele le liresepe monyako oa hau, li u fa monyetla oa ho natefeloa ke lijo tse phehiloeng hae ntle le boiteko bo fokolang.
Li-Supermarket tse 10 tse holimo Australia
1. Woolworths: E laola 'Maraka oa Lithekiso
Woolworths, e thehiloeng ka 1924, e fetohile lebenkele le leholo ka ho fetisisa la Australia le nang le karolo ea 37% ea 'maraka.E sebetsa mabenkeleng a 995 mme e hira batho ba fetang 115,000, e leng se etsang hore e be motheo oa moruo oa Australia.Woolworths e ipabola tabeng ya ho fana ka mefuta e mengata ya dihlahiswa ho tloha ho dikorosari ho ya ho tse ratwang haholo, ho fana ka mefuta e fapaneng ya tatso ya bareki.Boitlamo ba eona ba khotsofalo ea bareki bo bonahala ka mekhoa e mecha e kang Bunch club, e lumellang bareki ho leka tse ncha.lihlahisoale ho fana ka maikutlo, le lenaneo le matla la meputso le matlafatsang botšepehi ba bareki ka ho fana ka lintlha tse ka rekoang ha u reka.Woolworths e boetse e hatetse pele haholo molemong oa ho tšoarella, ka sepheo sa ho fokotsa sekhahla sa tikoloho ka matsapa a kang ho fokotsa tšebeliso ea polasetiki le tšebeliso ea matla.
2. Coles: Motsoako oa Setso le Boleng
Coles, e thehiloeng ka 1914, e na le karolo ea 28% ea 'maraka mme e sebetsa mabenkele a 833 ho pholletsa le Australia.E tumme ka mekhoa ea eona ea boleng ba chelete, e kopantsoeng le maano a eona a litheko le lihlahisoa.Lenaneo le pharalletseng la Coles Flybuys ke o mong oa meputso e felletsenglitsamaisonaheng, ho fana ka lintlha tsa bareki tse ka fapanyetsanoang bakeng sa litheolelo le litumellano, ka hona ho khothalletsa ho boloka bareki le khotsofalo.Coles e boetse e ikemiselitse ho kenya letsoho sechabeng le ts'ebetsong, ka boiteko bo reretsoeng ho fokotsa litšila le ho khothaletsa mekhoa e metle ea tikoloho.ts'ebetso.
3. Aldi: Ho Hlalosa Bocha ba Theko
Aldi e ntlafalitse sebaka sa mabenkele sa Australia ho tloha ha se kena ka 2001, hajoale se tšoere 10% ea 'maraka ka mabenkele a fetang 570.Ho fapana le lisuphamakete tsa setso, mofuta oa khoebo oa Aldi o shebana le ts'ebetso e phahameng le litšenyehelo tse tlase ho fana ka litheko tse tlase haholo.Haholo-holo e boloka thepa ea li-label tsa poraefete, e fokotsa ho itšetleha ka litefiso tsa brand ha e ntse e netefatsa boleng.Mokhoa oa Aldi o hlahisitse paradigm e ncha hothekiso, a hatisa hore litheko tse tlaase ha lia lokela ho sekisetsa boleng, e leng ntho e ’nileng ea ipiletsa ka ho khetheha nakong ea ho putlama ha moruo.
4. Li-Supermarket tsa Drake: Ho Nchafatsa Boiphihlelo ba Bareki
Li-Supermarket tsa Drake, leha li le nyane ka tekanyo e nang le libaka tse fetang 60 feela, li fetohilemoetapeleka boqapi ba mabenkele Australia Boroa.E thehiloe ka 1974, Drake o hlahisitse lintho tse ngata tsa pele 'marakeng, joalo ka lero le lecha la lebenkele le lipompo tsa kombucha, le likhetho tse monate tsa deli.Litlhahiso tsena ha li khetholle feela Drake ho bahlolisani ba eona, empa hape li ntlafatsa boiphihlelo ba ho reka ka ho fana ka boiketlo le boiketlo ba boiketlo.Boitlamo ba Drake ho boqapi bo shebaneng le bareki bo ntse bo tsoela pele ho tsamaisa kholo le botumo ba eona.
5. IGA: Ho Tsamaisa Morekisi ea Ikemetseng
IGA e sebelisa marang-rang a mabenkele a ikemetseng a 1,455, e leng se etsang hore e be sebapali se seholo 'marakeng oa Australia.Moetso ona o ts'ehetsa khoebo ea lehae ka ho lumella beng ba mabenkele ho ikamahanya le litlhoko tsa sechaba.Mabenkele a IGA hangata e ba libaka tsa sechaba, a bonts'a likhetho tsa lehae le ho khothaletsa boiphihlelo ba ho reka.Lenaneo la Meputso ea IGA le boetse le etsa hore boiphihlelo ba bareki bo be le botho ka litumellano tse lebisitsoeng le lipapatso.Ho feta moo, tsepamiso ea IGA ho phumants'o ea lehae e ts'ehetsa bahlahisi ba Australia mme e fokotsa mathata a phepelo.
6. Harris Farm Markets: The Fresh Food Specialist
Harris Farm Markets e iketselitse sebaka se seholo 'marakeng oa mabenkele oa Australia ka ho ikhethela lihlahisoa tse ncha, tse tsoang mapolasing le tse monate mabenkeleng a eona a 27.Khoebo e tsamaisoang ke lelapa ho tloha ha e qala, Harris Farm ha se lebenkele feela empa ke sebaka sa batho ba chesehelang lijo ba batlang boleng le bocha.Lenaneo la bona la botšepehi, Friend of the Farm, le ntlafatsa tšebelisano le bareki ka ho fana ka litheolelo tse khethehileng le litheolelo, haholo-holo lihlahisoa tsa boleng bo holimo, tse hlokomelang litlhoko tsa bareki ba nang le temoho ba etelletsang boleng pele ho feta theko.
7. Foodland: Sejo sa Australia Boroa
E thehiloe ka 1871, Foodland e se e holile ho ba setsi se ratoang Australia Boroa se nang le mabenkele a fetang 90.Khoebo ena ea lelapa e ithorisa ka ho tšehetsa barekisi ba lehae le ho boloka moea o momahaneng oa sechaba mabenkeleng a eona.Foodland e ikarola ka boitlamo ho lihlahisoa tsa lehae, hangata e fana ka sethala bakeng sa bahlahisi ba lehae ha liketane tse kholo li sa etse joalo.Tsepamiso ea bona ea ts'ebeletso ea motho ka mong le ho kenya letsoho sechabeng, ho kopantsoe letlhodisanotheko, etsa bonnete ba ea tšepahalangmorekimotheo le boemo bo ikhethang 'marakeng.
8. FoodWorks: The Community-Centric Network
Ka mabenkele a fetang 700 naheng ka bophara, FoodWorks e sebetsa e le borokho lipakeng tsa katleho e kholo ea ketane le kamano e haufi ea mabenkele.Mokhoa oa bona oa khoebo o tšehetsa mabenkele a khoebo le a ikemetseng, o fana ka moralo o feto-fetohang o ikamahanyang le litlhoko tsa lehae.Lenaneo la Smart Reward ho FoodWorks le etselitsoe ho khothaletsa khetho ea bophelo bo botle har'a bareki ka ho kopanya meputso ho theko e fihlelang litekanyetso tse itseng tsa bophelo bo botle.Mokhoa ona o mocha ha o khothalletse feelamorekibotšepehi empa hape e ts'ehetsa matsapa a bophelo bo botle ba sechaba, ho etsa hore FoodWorks e be motho ea ka sehloohong thekisong ea sechaba.
9. Grocer ea botsoalle: The Customer-First Network
Friendly Grocer, eo pele e neng e tsejoa e le Four Square, e sebetsa mabenkele a fetang 450 Australia.Ketane ena e hahile botumo ba eona holim'a tšebeletso ea boleng bo phahameng le mokhoa oa pele oa bareki, ho netefatsa hore lebenkele le leng le le leng le boloka boemo bo phahameng ba ho fana ka lihlahisoa le tšebelisano ea bareki.Liphatlalatso le litheko tsa khafetsa, tse totobalitsoeng ho Friendly Grocer Catalogue, li boloka bareki ba tšoarehile 'me li fana ka boleng bo eketsehileng, tse matlafatsang boitlamo ba mofuta oa boleng le litšebeletso.The Friendly Grocer e lula e le sebaka se ratoangsupamakete, e tsebahalang ka ho ama ha eona le maikutlo a sechaba.
10. Costco: The Bulk-Buying Powerhouse
Costco e se e le sebapali se ka sehloohong 'marakeng oa mabenkele oa Australia ka mofuta oa eona o ikhethileng oa sehlopha sa polokelo ea thepa.Ho tloha ha e bula lebenkele la eona la pele Melbourne ka 2009, Costco e atolohile ho fihla libakeng tse 12 ho pholletsa le naha, e fana ka lihlahisoa tse fapaneng ka bongata ka litheko tse theohileng haholo.Moetso ona o khahleha haholo ho malapa a amehileng ka lichelete le likhoebo tse batlang ho iphelisa ka ho reka ka bongata bo boholo.Tefiso ea botho, leha qalong e ne e nkoa e le tšitiso, e fana ka polokelo ea nako e telele le phihlello e khethehileng ea boleng bo holimo.lihlahisoa, ho etsa hore Costco e be khetho e ka sehloohong bakeng sa bareki ba nang le boleng.
Li-Giants tsa Supermarket tsa Australia
Karolelano ea 'Maraka le BoetapeleLebaleng la tlholisano la lisuphamakete tsa Australia, Woolworths e tšoere moqhaka ka karolo e kholo ea 37% ea 'maraka, e leng se etsang hore e be lebenkele le leholo ka ho fetisisa naheng.Haufinyane ke Coles, ea nang le karolo e kholo ea 28%, a bapala karolo ea bohlokoa ho theheng mekhoa ea thekiso le likhetho tsa bareki.Aldi, e tsebahalang ka leano la eona la theko e tlase, e eketsehile ka mokhoa o tsotehang ho tloha ho 4% ka 2009 ho ea ho 11% kajeno, e leng sesupo sa phetoho ea ho ea mabenkeleng a itšetlehileng ka boleng.Metcash, e rekisoang e le IGA, e sebetsana le 'maraka oa niche o nang le karolo ea 7%, e shebaneng le ts'ebeletso ea motho ka mong le thekisong ea sechaba.
Likhetho le Mekhoa ea Bareki
Ho tuma le palo ea bathoWoolworths ha se lebenkele le leholo feela empa hape ke lebenkele le tsebahalang haholo, 'me 35% ea batho ba Australia ba e rata bakeng sa litlhoko tsa bona tsa korosari.Coles e latela haufi-ufi, e khethoa ke 35% ea baahi.Ho khahlisang, Aldi le IGA li bonts'a mekhoa e fapaneng ea palo ea batho;Aldi e ratoa hanyane ke banna (36%), athe linyehelo tse ikhethileng tsa IGA li hohela 35% ea bareki ba banna.Woolworths e hohela haholo Gen Z, e hapa 54% ea khetho ea bona ea ho reka, e leng sesupo sa papatso e matla ea lets'oao le lihlahisoa tse fapaneng tse amanang le bareki ba banyane.
Mekhoa ea ho Sebelisa Chelete
Tlhahlobo ea Litšenyehelo tsa LijoHo ea ka Ofisi ea Lipalopalo ea Australia (ABS), MaAustralia a sebelisitse chelete e ka bang $10.6 bilione mabenkeleng a maholo ho tloha ka Pherekhong 2022, hoo e ka bang $485 motho ka mong.Sena se tšoaile phokotseho ho tloha ka Hlakubele 2020, ha theko ea tšabo e amanang le seoa sa SARS-CoV-2 e sutumelletsa tšebeliso ea chelete ho $11.9 bilione, kapa $562 motho ka mong.Lintlha tsena ha li bontše feela phello ea liketsahalo tsa lefats'e ho reka korosari empa hape le ho ikamahanya le maemo ha liketane tsa mabenkele a maholo ho laola liphephetso tsa phepelo ea thepa.
Katoloso ea Mmaraka le ho se be Teng ha Walmart
Tšusumetso ea Mabenkele ea MachabaHo fapana le litebello tse ling, Walmart, senatla sa mabenkele sa Amerika, ha se teng Australia, se lumellang matla a lehae joalo ka Woolworths le Coles ho laola 'maraka.Ho ba sieo hona ke monyetla o motle bakeng sa likhoebo tsa lehae, tse tsamaisang lits'ebeletso tsa tsona ho ea ka palo e ikhethang ea batho ba Australia le likhetho ntle le tlholisano e tobileng ho tsoa ho Walmart.
Pono ea Bokamoso le Mekhoa ea Marang-rang
Khōlo le Phetoho ea DijithaleLekala la lisuphamakete tsa Australia le mothating oa kholo e tsoelang pele, e susumetsoang ke maemo a matle a khoebo le tšubuhlellano ea bahahlauli ba batlang lihlahisoa tse fapaneng tsa boleng bo holimo.Ho arabela, li-supermarket ha li ntlafatse liphihlelo tsa lebenkele feela empa li boetse li atolosa boteng ba tsona ba digital.Mabenkele a marang-rang a ntse a eketseha, 'me lihlahisoa tse thehiloeng li ikamahanya le khoebo ea e-commerce ho kopana le khetho e ntseng e eketseha ea bareki bakeng sa boiketlo.
Qetello:
Qetellong, indasteri ea mabenkele a maholo a Australia e emela 'maraka o matla le o tsoelang pele o sebetsanang ka katleho le maemo a fapaneng a bareki.Kaha ho na le linatla tse kang Woolworths le Coles tse laolang ketsahalo ena, 'me libapali tse ncha tse kang Aldi le IGA li etsa li-niches tse ikhethang, naha e na le tlholisano ebile e na le menyetla e mengata.Phetoho e lebisang lits'ebetsong tsa moshoelella le ho amohela phetoho ea dijithale li beha maemo a macha ka har'aindasteri.Ha mabenkele a maholo a Australia a ntse a tsoela pele ho ikamahanya le litakatso tsa baahi ba ntseng ba eketseha ba hlokomela tikoloho le theknoloji, ba le malala a laotsoe bakeng sa katleho e kholo le ho feta nakong e tlang.
Bakeng sa ba batlang boleng, mefuta-futa, le boiketlo phihlelong ea bona ea ho reka, lisuphamakete tsa Australia li fana ka mefuta e mengata ea likhetho tseo ho leng thata ho li bapisa.Ka matsete a tsoelang pele lits'ebetsong tsa 'mele le tsa dijithale, barekisi bana ba netefatsa hore lekala la mabenkele a Australia le lula le le ka pele ho lefatše.thekisopopontshwa.
Kopana leUsRe u mema hore u arolelane liphihlelo tsa hau le likhetho tsa hau.E lengsupamaketeke efe eo u e ratang, hona hobane'ng?Maikutlo a hau a re thusa ho utloisisa le ho u sebeletsa hamolemo.Siea maikutlo ka tlase!
Ever Glory Flitšoantšo,
E fumaneha Xiamen le Zhangzhou, Chaena, ke moetsi ea hlahelletseng ea nang le boiphihlelo ba lilemo tse fetang 17 ho hlahiseng ka mokhoa o ikhethileng,liraka tsa ponts'o tsa boleng bo holimole lishelefo.Kakaretso ea sebaka sa tlhahiso ea k'hamphani e feta lisekoere-mithara tse 64,000, ka matla a khoeli le khoeli a lijana tse fetang 120.Thekhampanie lula e beha bareki ba eona pele 'me e sebetsa ka ho khetheha ho fana ka litharollo tse fapaneng tse sebetsang, hammoho le litheko tsa tlholisano le tšebeletso e potlakileng, e entseng hore bareki ba bangata lefatšeng ka bophara ba tšepehe.Selemo se seng le se seng, k'hamphani e ntse e hola butle butle mme e ntse e ikemiselitse ho fana ka litšebeletso tse sebetsang hantle le bokhoni bo boholo ba tlhahiso ho eonabareki.
Ever Glory Fixturese 'nile ea etella pele indasteri ka mokhoa o tsitsitseng, e ikemiselitseng ho tsoela pele ho batla lisebelisoa tsa morao-rao, meralo letlhahisomahlale a ho fa bareki litharollo tse ikhethang le tse sebetsang hantle tsa ponts'o.Sehlopha sa lipatlisiso le nts'etsopele sa EGF se khothaletsa ka mafolofolothekenolojiboqapi ba ho fihlela litlhoko tse ntseng li tsoela pele tsabarekile ho kenyelletsa mekhoa ea morao-rao ea moshoelella moralong oa lihlahisoa letlhahiso ditsamaiso.
Ke eng?
Nako ea poso: Apr-11-2024